Discover how your business's unique soul can transform into lasting success with tailored strategies.
At SI-PMA in Milan, we transform your business's unique essence into lasting success. Our tailored strategies build trust and boost profits, tested across diverse markets. Discover how we make your brand truly stand out.
Fields of Actions
Side by Side
The programme aimed at Small & Medium Enterprises to ensure growth over time through cross-cutting skills acquired in multiple markets and types of businesses.
After a careful analysis phase, the process involves the presence of one of the partners on a weekly basis or as required.
Stakeholder Brand Coaching Model
Every enterprise is unique. Our task is to bring out this uniqueness.
Many companies compete on price, service or commercial presence, without making their true uniqueness explicit.
Brand Coaching Model: the process-system that creates or refines the positioning of a company or brand. Six specific modules to address individual strategic areas.
The premise is simple: every company has distinctive elements — culture, skills, vision, history, relationships — that must be known and shared by all internal and external stakeholders.
Through a guided process, we help entrepreneurs and management clarify identity, positioning and value proposition, transforming what is implicit into a shared orientation that is recognisable by the market.
When uniqueness becomes clear, choices become consistent, communication is more effective and the brand truly distinctive.
Developing Unique Product or Service
This does not mean adding something. It means creating new sources of value.
But developing a new product or service without a clear direction can lead to wasted resources, organisational complexity, and results that fall short of expectations.
This is why we take a structured approach:
1. We bring out distinctive skills and assets that are not fully exploited
2. We identify real market opportunities
3. We assess economic and organisational sustainability
4. We reduce the risk of unvalidated decisions
Start the Start Up
Starting a start-up is not just about having an idea.
It means turning that idea into a sustainable model.
Many business projects are born from valid insights, solid technical skills or significant experience.
But between the idea and the market there is a critical space: that of initial strategic decisions.
This is where much of the future of the business is decided.
Wrong choices about the market, positioning, pricing, cost structure or revenue model can compromise the project before it even has a chance to express itself.
Why we intervene early on.
Start-ups have limited resources.
This is precisely why they cannot afford to make strategic mistakes in the early stages.
Our intervention is not an additional cost.
It is a tool to protect your budget, reduce risk and increase your chances of success.
Who we target:
Aspiring entrepreneurs
Teams of founders
Company spin-offs
New business units with
SHIFT
Every person becomes a customer only at certain moments.
Their choice arises from the continuous interaction between rational and emotional elements.
Without understanding them objectively, strategies and actions risk being generic and costly.
SHIFT: the system that subverts traditional business logic.
Companies analyse sales after they have taken place.
They study customers after they have made a purchase.
They interpret results after decisions have already been made.
SHIFT ACTS BEFORE and allows you to optimise costs and time, bringing a real competitive advantage:
Objectively identifies the factors that influence the choice or non-choice
Highlights how these factors combine with each other
Identifies areas of weakness that are limiting purchasing decisions
Provides strategic and operational guidance for targeted intervention
SHIFT is strategic if:
Sales are not growing as expected
You want to expand your customer base
Price becomes the only perceived lever
Actions do not produce the expected effects
Involving and Resolving
It is a dynamic problem-solving methodology derived from the Theory of Constraints.
The process involves bringing together all the departments concerned (marketing, PR, production, etc.) around the table. Our consultant works with them to construct a cause-and-effect diagram (using proprietary software) that resembles an upside-down tree, with the objective to be achieved at the top of the root (the goal!). The individual departments, working backwards, indicate the necessary conditions and/or sufficient causes for the goal to be achieved.
Continuing to work backwards, each solution is verified for its implementation in a common process, changing the proposed solutions if they are not feasible.
Unlock your brand's soul, inspire trust, and grow profits.
Discover your unique path to success!
Our Identity
SI-PMA is a brand owned by two independent senior consultants.
SIMONETTA CARESANO
Born in 1961. Married with two children. Resident in Monza - Italy
Degree in Business Economics from Bocconi University in Milan (110 cum laude), specialisation in Marketing, as well as several specialisation courses. Scientific high school diploma.
Corporate career (1985-2001) in marketing for multinational consumer goods companies. Last position: Marketing Director at Bolton Group (responsible for the food sector).
Marketing Consultant since 2001:
- Temporary Management experience working alongside General Management in international companies for the relaunch of product lines.
- Freelance consultant for Lorien Consulting, a WPP group company, with projects in the areas of Market Research, Marketing Consulting, and Corporate Social Responsibility.
- From 2005 to 2014, senior consultant and partner at UniOne, a communications architecture consulting firm, for which she developed strategic marketing thinking for communications projects, overseeing their development and consistency through to operational implementation. Responsible for the food & beverages and consumer goods sectors.
- In 2009, co-creator, in partnership with SI-PMA-Strategie Innovative, of the consulting model called “Stakeholder Brand Coaching Model tm,” an innovative method of intervention within the corporate decision-making process, useful for strengthening the value of the company and the brand among the various stakeholders.
- In 2023, co-creator within SI-PMA and in partnership with Demoskopea of SHIFT, the new integrated system that combines research and consulting to increase the number of customers, targeting all sectors and all types of businesses and guaranteeing measurable results. SHIFT is a real leap forward in “objective” knowledge and information grounding, surpassing any other technique available to date.
Co-author of books such as: “La pubblicità diventa comunicazione?” (2004-F. Angeli); “Human satisfaction” (2005-F. Angeli);
“La comunicazione di marketing” (2007-Tecniche nuove); “La Human satisfaction e il metodo ERE” (2021-Egea)
Lecturer: in university seminars on marketing and business strategy.
FERDINANDO PILLON
Born 1958. Married. Two sons. Resident in Milan - Italy
Degree in Public Relations and Disciplines of Business Administration IULM Milan.
Corporate career. Since 1978 he has developed a long experience in marketing for national and multinational companies, which he left in 1990, his last assignment being Marketing Director Italy and Spain.
Consultant and entrepreneur since 1991. Managing Director and partner of strategic marketing services and consulting companies.
- In 1997 he founded SI-PMA; he develops for clients new product and service launches, the development of alternative distribution networks, CRM-Loyalty projects, business & product extensions and many customised management training interventions.
- From 2005 to 2008, Managing Director and partner at UniOne, a communications architecture consulting firm, for which he developed strategic marketing thinking for communications projects, overseeing their development and consistency through to operational implementation. Responsible for the non food BTB and BTC sectors.
- In 2009, co-creator, in partnership Simonetta Caresano of the consulting model called “Stakeholder Brand Coaching Model tm,” an innovative method of intervention within the corporate decision-making process, useful for strengthening the value of the company and the brand among the various stakeholders.
- In 2023, SI-PMA created SHIFT in collaboration with Demoskopea, the new integrated system that combines research and consulting to increase the customer base.
Designer and conductor of training courses targeted to the companies needs developed with the application of the Theory of Constraints.
Lecturer in marketing and communication seminars (Universities: Milano-San Raffaele, Statale, IULM, Firenze- Economia, Bologna Statistica, Il sole 24 ore).
Author of several articles and speaker at industry conferences.
Co-author of the following books: “Relationship marketing” (2002-ADV Express) ; “Il marketing relazionale” (2003-ADV Express); “La pubblicità diventa comunicazione?” (2004-F. Angeli); “Human satisfaction” (2005-F. Angeli);
“La comunicazione di marketing” (2007-Tecniche nuove); “La Human satisfaction e il metodo ERE” (2021-Egea)
Frequently Asked Questions
Is SI-PMA's service available only in Milan, or do you serve other regions?
While based in Milan, Italy, we serve clients in various regions and markets, adapting our strategies to different cultural and business contexts.
How does SI-PMA help businesses identify their unique soul?
We analyze each company's core values, culture, and market positioning to interpret and manage their unique soul, tailoring interventions that align with their true identity.
What industries has SI-PMA worked with?
We have successfully worked with a wide range of industries, applying our unique soul-based strategies to diverse markets and business types.
Connect with us to explore personalized solutions
Simonetta Caresano +393496077395
s.caresano@si-pma.it
Ferdinando Pillon +393482247262
f.pillon@si-pma.it